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Welcome to the New Era opportunity

New Era Company is the result of the transition from a manufacturing-centric economy to a service-centric economy due to the widespread availability of digital technology which has taken the place of traditional marketing and sales strategies.

A short list of the type of companies which fall under the realm of New Era include: multichannel sales brands, online retailers, social media, sharing economy companies, online media companies, online dating services, and online advertising.

During the dot-com bubble the terms of an “asset-based economy” was applied in a derogatory sense, now the “asset” returns and has a core role, but the definition changes from a “product” to a “value.” Sometimes the product will be the value, sometimes the value will be a service.

An Old Era Company can become a New Era Company if it puts the “customer” in the center of the company’s mission, instead of a product, and it builds services, the product and the company around a customer to fit the customer’s needs. Today, information technology helps the company to preempt and anticipate the evolution of any forthcoming needs with the opportunity to profile potential customers and have more information about them and as it happens.